330 Hudson: Lobby LED

ESI Design and my team at Spinifex worked together to create a bespoke and highly customizable media control system for the array of LED screens in the the lobby of 330 Hudson Street during the high-end renovation of this iconic commercial building.

As part of the project, numerous programs of custom content were created, celebrating New York City, its history, its residents, and the unique attributes of the Hudson Square neighborhood where the building is located. Data feeds such as weather, news and local events were incorporated into the programs and visual content was automatically matched to the results of these feeds. The ambient lighting of the lobby space was even programmed to match the screen content.