IBM: Cognitive Mobility

In 2017 we developed an interactive application together with the IBM IX team. The North American International Auto Show had created a new area called Automobili-D that featured 150,000 square feet of dynamic vendor displays so that businesses in the mobility industry could reach other businesses.

IBM announced a partnership with GM to add Watson’s cognitive analysis to OnStar and wanted to showcase that capability to other automobile manufacturers and potential customers of mobility platforms.

We created an interactive application that used a Leap motion and told a story that dramatized how IBM’s Cognitive Mobility service uses data to design unique moments that reinvent travel time and inform better decisions on the go.