On (most) Fridays we post here a roundup of interesting things we’ve read and/or posted on social media since the last roundup, generally stories about experiential activations, interactive art, themed entertainment, emerging technologies, advances in scientific research, and other things we find interesting.
Featured Image: NFT creator and minting booth at the Salvatore Ferragamo Greene Street Concept Store in Soho via Forbes.com
90 Harvard alumni from 28 countries held a class reunion in the metaverse, showing the potential of VR events — but the tech needs to improve before it becomes mainstream: https://t.co/WAqmntgvEk
— Acentric (@AceExperiential) June 30, 2022
by STEPHEN JONES via @YahooNews #Metaverse #VR #VirtualReality #VirtualEvents
Snap and Vogue partnered to create a series of AR lenses with some of the biggest names in fashion for a “Redefining the Body” (global) exhibit:https://t.co/oz0HNnWag5
— Acentric (@AceExperiential) June 30, 2022
by @JaehnigJon via @ARPostUS#AR #AugmentedReality #Fashion #SocialMedia #CannesLions #CustomerEngagement
RTFKT’s ‘Space Drip’ sneaker line is turning NFT designs into real-world sneakers:https://t.co/9utFMMfXXR
— Acentric (@AceExperiential) June 29, 2022
by @RossowEsq via @HYPEBEAST#NFT #Fashion #DigitalGoods #Sneakers #DigitalFashion #Metaverse
This co-worker does not exist — the FBI is warning employers about deepfakes interviewing for tech jobs:https://t.co/OqDodgneid
— Josiah Hobson (@NYiconoclast) June 29, 2022
by Devin Coldewey via @techcrunch #Deepfake #AI #ArtificialIntelligence #Cybersecurity
Inside the metaverse strategies of L’Oréal and LVMH: https://t.co/D0RtyDw2ko
— NYC Spinifex (@SpinifexNYC) June 28, 2022
by @JenFaull via @TheDrum #Metaverse #VirtualWorlds #DigitalGoods #NFT #CustomerEngagement
A virtual reality simulation designed by a University of Oregon professor gives humans a turtle's-eye view of wildlife to help spur environmental action: https://t.co/s5GCEw8CNQ
— Acentric (@AceExperiential) June 27, 2022
by @Arboreal_Laurel via @physorg_com #VR #VirtualReality
Snoop Dogg and Eminem’s Bored Ape music video is here to try and sell us on tokens: https://t.co/jH45TCKe2k
— Acentric (@AceExperiential) June 28, 2022
by @rjcc via @Verge#NFT #BAYC #Music #Web3
Metaverse, NFTs, Web3 and virtual land in The Sandbox: https://t.co/1ObTQY9k4N
— Acentric (@AceExperiential) June 27, 2022
by @BernardMarr via @forbes #Metaverse #VirtualWorlds #NFT #Web3 #VirtualLand
Ferragamo’s new experiential retail playbook draws on user generated NFTs and 3D hologram tech: https://t.co/3CVN6hIVgR
— NYC Spinifex (@SpinifexNYC) June 27, 2022
by @stiffyhm via @Forbes #3D #NFT #Hologram #ExperientialRetail
Many of today’s brand homes are a far cry from the factory tours of old. Can brands still offer authentic experiences away from their sites of production?https://t.co/OYLqYVn3ew
— Acentric (@AceExperiential) June 27, 2022
by @owenralph via @Blooloop #BrandExperience #ExperientialMarketing #CustomerEngagement
To see stories like this as we find them, follow us on Twitter: @NYiconoclast and @SpinifexNYC