On (most) Fridays we post here a roundup of interesting things we’ve read and/or posted on social media since the last roundup, generally stories about experiential activations, interactive art, themed entertainment, emerging technologies, advances in scientific research, and other things we find interesting.
Featured Image: Kia developed a special edition Dead Skeleton Army NFTs as part of its campaign.
Dask via OpenSea.
What a web3 luxury brand looks like — anonymous NFT figure Gmoney is launching what he calls the first crypto-native luxury brand, with the tokens built into the business model:https://t.co/ywbhYX1N97
— Acentric (@AceExperiential) July 15, 2022
by @marcbain_ via @BoF#Web3 #NFT #Luxury #Fashion #Metaverse
How will marketing and advertising technologies (or madtech) need to change to account for the metaverse?https://t.co/6q6SpUqi73
— NYC Spinifex (@SpinifexNYC) July 15, 2022
by @jmmoran12 via @cmswire#MAdTech #Marketing #Metaverse
Jason Wu, in partnership with DressX, is launching a digital twin NFT of Michelle Obama’s inaugural gown that comes with tickets to his upcoming NYFW show:https://t.co/vupu9LseOl
— Acentric (@AceExperiential) July 15, 2022
by @laflaneurette via @wwd#Fashion #DigitalTwin #NFT #DigitalGoods #NYFW
Kia is putting Dead Army Skeleton NFTs into its next ad campaign, another indication that web3 characters are becoming the next commercial stars:https://t.co/Y9HsV7LNom
— NYC Spinifex (@SpinifexNYC) July 17, 2022
by @GarettSloane via @AdAge#NFT #Web3 #Marketing #DASK
Cannes Lions 2022 — a look into how top brands drew attention at the jam-packed festival of creativity: https://t.co/gDE86M53b4
— NYC Spinifex (@SpinifexNYC) July 18, 2022
by @ClaireHoffman via @BizBash #BrandActivation #ExperientialMarketing #CannesLions
While Burberry isn’t the first or only luxury brand to parlay its metaverse efforts on Roblox, it is taking a different approach from luxury peers:https://t.co/FPJrdjZ2ol
— NYC Spinifex (@SpinifexNYC) July 19, 2022
by @katicy_ via @voguebusiness#Metaverse #VirtualWorlds #Gaming #Fashion #Luxury #NFT #DigitalGoods
Why Nike's next web3 move is a black hoodie — RTFKT’s founders tell all:https://t.co/FPyTn1pOpN
— Acentric (@AceExperiential) July 19, 2022
by @maghanmcd via @voguebusiness#Fashion #Art #Web3 #NFT #AR #DigitalGoods #Metaverse #CloneX
Hyundai Motor unveiled an NFT membership program for its new electric vehicle IONIQ 6, which unlocks exclusive access to Web3 content to holders:https://t.co/HJSlYBDwgC
— NYC Spinifex (@SpinifexNYC) July 20, 2022
by @ParkKunwoong via @Forkast_News#NFT #UtilityNFT #EV #CustomerEngagement
Come on Barbie, let’s go party — how an experiential agency created a barbie dream house for Forever21: https://t.co/Fqt8yyRBOi
— NYC Spinifex (@SpinifexNYC) July 21, 2022
by @shannonthaler via @BizBash #ExperientialMarketing #BrandActivation #CustomerEngagement
Exploring a Roman house using 3D models and eye-tracking technology in conjunction with virtual reality:https://t.co/qcSSYH9IFd
— Iconoclast – Josiah Hobson (@NYiconoclast) July 21, 2022
by Amy Brunskill via @read_the_past#DigitalArt #VR #VirtualReality #3D #Web3 #EyeTracking
To see stories like this as we find them, follow us on Twitter: @NYiconoclast and @SpinifexNYC