On (most) Fridays we post here a roundup of interesting things we’ve read and/or posted on social media since the last roundup, generally stories about experiential activations, interactive art, themed entertainment, emerging technologies, advances in scientific research, and other things we find interesting.
Featured Image: Proto via adweek.com
Deception vs authenticity — why the metaverse will change marketing forever:https://t.co/2gPP1QDgtb
— NYC Spinifex (@SpinifexNYC) August 26, 2022
by @LouisBRosenberg via @VentureBeat#ImmersiveMedia #Marketing #AR #VR #XR #MR
Manufacturers have long worked with elements of the metaverse (CAD, VR/AR, PLM). Automation has forced a full plunge: https://t.co/PravLCpwxy
— Iconoclast (@NYiconoclast) August 26, 2022
by @RobSpiegel1 via @DesignNews#Metaverse #Manufacturing #VR #MR #AR #XR
W Motors, a manufacturer of luxury hypercars in the Middle East, rolls into metaverse to ‘drive’ customer engagement:https://t.co/dOvgL6hQCx
— NYC Spinifex (@SpinifexNYC) August 27, 2022
via @arabnews #NFT #VirtualWorlds #Web3 #Metaverse #CustomerEngagement
How AR & VR are driving marketing for the auto industry:https://t.co/exSX2PL23G
— NYC Spinifex (@SpinifexNYC) August 27, 2022
by @dilettantediner via @e4mevents#Marketing #Automotive #AR #VR #MR #XR
Snoop Dogg and Eminem will bring Bored Ape NFTs to the VMAs in an ‘Otherside’ metaverse performance:https://t.co/zLT18itWLZ
— Acentric (@AceExperiential) August 28, 2022
by @pixiekate13 via @decryptmedia#NFT #BAYC #Metaverse #Music #FanEngagement
Ad Age’s monthly ranking of metaverse activations includes four winners and one loser:https://t.co/epNtCPmhRP
— Acentric (@AceExperiential) August 29, 2022
by @asabhiken via @adage#Metaverse #VirtualWorlds #Marketing #CustomerEngagement #Music #Gaming #Fashion #Luxury #VirtualHumans
Nike’s metaverse Nikeland looks highly promising in its first year — it reached seven million visits from 224 different countries:https://t.co/e9KzGwQz2t
— Acentric (@AceExperiential) August 29, 2022
by Ali Efendioğlu via @mobidictum #Metaverse #VirtualWorlds #NFT #Fashion #Roblox #CustomerEngagement
BuzzFeed’s inaugural Eat Your Feed Fest will debut within ComplexCon — the combined event aims to top last year's sellout crowd of 15,000:https://t.co/UU0rqUc9OO
— NYC Spinifex (@SpinifexNYC) August 29, 2022
by @markstenberg3 via @Adweek #Marketing #EYFF
AT&T used Proto's hologram technology to bring the history of cellphones to life as part of recent activation at the Dos Equis Pavilion in Dallas during a Latin music festival:https://t.co/cC4VEI719F@patrickkulp via @Adweek#Holograms #Marketing #DOOH #CustomerEngagement
— Acentric (@AceExperiential) August 29, 2022
Taco Bell will be hosting a wedding in the metaverse, complete with Taco Bell swag, for the winner of a social media campaign contest:https://t.co/3wBc0On489
— NYC Spinifex (@SpinifexNYC) August 30, 2022
by Colin Smith via @trendhunter#Metaverse #VirtualWorlds #BrandActivation #CustomerEngagement
Frida Kahlo's art has found a permanent home in the metaverse:https://t.co/1ITvKwziM4
— Acentric (@AceExperiential) August 31, 2022
by @savannah_fortis via @Cointelegraph#Metaverse #VirtualWorlds #DigitalArt #Web3 #FanEngagement
To see stories like this as we find them, follow us on Twitter: @NYiconoclast and @SpinifexNYC