Metaverse and Web3 are about to change the way we work

Web 3 is here to become the new normal 

People have worked towards technological advancement through the decades, and the last ten years have been successful in that endeavor. The evolution of mobile phones may have marked a new chapter in history, but the current digital landscape truly defines the new era. With more people reliant on digital platforms for their brands, businesses, entertainment, and more, it didn’t take long for the innovations to continue.

Lately, the concept of the Metaverse impacted the digital landscape, exciting people who have waited a long time for virtual reality to come to fruition. Since Facebook’s announcement of their Metaverse project, the whole concept of Web3 started booming. 

People started not just to sell lands and build houses in the Metaverses such as Sandbox, Decentraland, and Roblox, but also to buy clothes and other digital goods. 


Digital influence 

But what about people and services in the Metaverse? For years, influencers have been one of the most successful careers on the digital landscape, but the introduction of the metaverse has opened the door for virtual humans and influencers.

While the concept of artificial intelligence is not new, giving them a face has become the latest virtual trend. Today, many brands have teamed with artists and developers to create visually realistic, 3D human avatars that attend to various functions. For a long time, people have been presenting their concerns and inquiries through chatbots, but the addition of virtual faces can revolutionize the customer experience.

The innovative move to develop digital humans provides customers with a face with whom they can make their inquiries and perform an array of tasks on someone’s behalf. Digital humans have been a concept for years, often appearing in sci-fi films and TV series. However, with the technology at hand today and the introduction of NFTs and the metaverse, it has become possible for businesses to engineer digital humans for their brand. 

There are over 150 virtual humans and influencers online today, but the market is expected to grow within the year. Having a virtual human can also prove to be beneficial as the AI disciplines can cater to whatever needs the customer has—from language processing and data storage. Customers can repeatedly return without running through past interactions with different chatbots or customer service representatives. Additionally, virtual humans can also be engineered to process their own map for future interactions based on the customer’s emotion, mood, and personality, giving them a unique experience that can benefit the business in the long run.


Digital humans in the digital environments 

In the same way, machines replaced humans for manual labor, implementing virtual humans to replace customer service and chatbots on websites can get the job done smoothly and improve operations. Many major brands with virtual humans have also incorporated NFTs into this innovative step toward the future. With the development and implementation of virtual humans, interactions are set to change. Meta, along with the University of Twente, even started working on ‘digital humans’ that learn complex movements.

But, surely, not only marketing efforts will be represented by digital humans in the Metaverse. The digital twins concept is another way to look at it. It has to do with  Spatial Computing with Augmented Reality (AR) and Virtual Reality (VR) where users are represented as avatars for virtual presence. This can further be extended with haptic feedback to increase the user immersion which enhances memorization for VR trainings.