On (most) Fridays we post here a roundup of interesting things we’ve read and/or posted on social media since the last roundup, generally stories about experiential activations, interactive art, themed entertainment, emerging technologies, advances in scientific research and other things we find interesting.
Featured Image: Light Field Lab

Nature vs Tech: How virtual and augmented reality can bring us closer to the outside world. London-based art collective Marshmallow Laser Feast has risen to become one of the leading players in mind-bending VR tech, offering audiences real-time VR experiences through its immersive landscape installation:

Image: Experiential Marshmallow

Holograms get real: Startup creates objects out of light and thin air

Image: Light Field Lab

Facebook researching a new VR full-body tracking solution:

Image: ETH Zurich / Facebook

Augmented and virtual reality step up for military maintenance:


Bringing a human-centered approach to immersive experiences:


Netflix’s ‘Squid Game’ enters the Metaverse:

Image: Netflix

If social media can be unsafe for kids, what happens in VR? Experts also concerned  about privacy and surveillance, because platforms collect vast biometric data, from eye movement to breathing rates:

Image: Julia M Cameron via pexels.com

How virtual reality can be used to treat anxiety and PTSD. Patients can “confront the situations that cause them fear and anxiety, but in a safe and controlled environment”:

Image: Bermix Studio via unsplash.com

What are the ethical boundaries of digital life forever?

Image: Gertrūda Valasevičiūtė via unsplash.com

Middle Church finds new sanctuary in same holy space as Chapel Bar:

Image: Stephen Yang

To see stories like this as we find them, follow us on Twitter: @NYiconoclast and @SpinifexNYC