Acentric became the ongoing experience manager for NTT Global’s new Experience Center in San Francisco, which serves as the key engagement platform for NTT to establish itself as both a global brand and as an important leader regarding technology innovations across multiple industries.

The Experience Center (XC) includes a fully enclosed immersion room, a 12K panoramic resolution theater, and a series of wrap-around 12K frosted glass projection partitions that are viewable from either side.

Acentric worked with NTT to create a series of immersive 360 content experiences for the immersion room, as well as on building a catalog of both live action and CG content for use within the XC. We are additionally helped NTT to reimagine the space to incorporate real-time computer graphics via a virtual NTT Tower with presentations fed from a volumetric capture studio onsite.

Client: NTT Global
Agency Partner: Acentric