The House of Cannabis (THC NYC), is a multi-sensory journey into the sights, scents, sounds, sensations, and stories of cannabis. Located in the heart of SoHo, New York in a sprawling 5-Floor landmark building, get lost in ten immersive exhibitions that transport you through the many dimensions of cannabis and its powerful impact on music, art, fashion, psychedelia, cultivation and reform.

Among the ten experiences include the first-ever living urban grow; an interactive poem by rap artist and cannabis icon Curren$y; an intimate look at the ramifications of The War on Drugs through personal testimony; a light, sound, and color experience celebrating the plants influence on music; a 10-minute LED wrapped psychedelic journey, and more.

The space also features a ground level gathering space with community events, a café, corner store, live glassblowing and a curated assortment of cannabis inspired lifestyle products.

Client: House of Cannabis
Agency Partner: Paradigm Shift