To celebrate the Super Bowl being played in New York City and to promote the release of several new flavors of Mountain Dew Kickstart, we created a gamified sweepstakes and giveaway activation centered around a huge LED screen in Times Square. Passersby were able to text in for a coupon redeemable for a free Kickstart, and one lucky fan every night won two tickets to the Super Bowl.

Client: Pepsico / Mountain Dew
Agency Partners: Motive, Spinifex Group