Every day, millions of people discover brands and products they love on Facebook and Instagram. During the 2018 holiday season, our team worked with GPJ and Facebook to bring the magic of this discovery into Macy’s retail stores.

The concept: small business pop-up stores in Macy’s locations across the United States, bringing 100 of the most-loved small businesses and digital-native brands on Facebook and Instagram into retail stores for the holiday shopping season. The Market at Macy’s helped both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

Client: Facebook
Agency Partners: George P. Johnson, Spinifex Group