Super Bowl Hype Zone

As part of their sponsorship of Super Bowl XLIX in Phoenix, Pepsi wanted to engage visitors with a unique photo booth experience. Members of our team helped design and create the Pepsi Hype Zone, built from two small shipping containers.

The experience centered around a photo booth, for which visitors registered on their phones. They were then given fun props to hold and shown a countdown while they posed for their Hyped Face photo. Unbeknownst to most visitors, the photo booth was designed to send a blast of air into their faces at the moment of countdown, resulting in some truly amazing Hyped Faces.

Upon sharing their photos with a hashtag, participants received a variety of swag from custom-built digital vending machines.

Client: Pepsi
Agency Partners: Motive, Spinifex Group