LG has been a longtime sponsor of the NCAA, and a key element of that has been their annual participation in the Fan Fest sponsor pavilion, arranged to coordinate with the Final Four Men’s Basketball championship games. Members of our team help to create the LG House, an activation space organized into multiple rooms that showcase LG products in different ways.

There were installations to show off the capabilities of LG’s smartest phones and home theaters to demonstrate the image quality of LG’s OLED televisions. We designed and built an innovative head-to-head free throw competition that combined a custom-built flick game on LG smartphones, with a custom-built 3D game app displayed on LG OLED TV’s. The LG House helped fans engage with NCAA game day as well as some of their favorite electronics.

Client: LG Electronics
Agency Partners: Jack Morton, Advantage Marketing, Spinifex Group